02Product experiment
Utlwa
- Period
- Aug 2024
- Status
- Concept
- Role
- Product and engineering
Overview
Music player for true music lovers: lossless audio, smart playlists, offline listening, and a library for your entire collection. High-fidelity sound, intuitive controls, and a vibrant music community. Available on web, Windows, Mac, Android, and iOS.
The challenge
Music libraries, offline listening, playback quality, and community features are commonly split across products and platforms.
The approach
Utlwa explores one cross-platform music experience centered on lossless audio, personal libraries, smart playlists, and offline access.
01Process
How it works
- 01
Collect
Bring a personal music library into one place.
- 02
Organize
Create playlists and navigate the collection.
- 03
Sync
Keep listening state available across platforms.
- 04
Listen
Play high-quality audio online or offline.
02Decisions
Key decisions
- 01
Lead with listening quality
Lossless playback and a focused player experience define the product rather than acting as optional settings.
- 02
Design for offline ownership
The library and listening model account for unreliable connectivity and downloaded collections.
- 03
Treat platforms as one product
Web, desktop, Android, and iOS are considered parts of the same library and listening experience.