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02 / Product experiment

Utlwa

Period
Aug 2024
Status
Concept
Role
Product and engineering

Project overview

Music player for true music lovers: lossless audio, smart playlists, offline listening, and a library for your entire collection. High-fidelity sound, intuitive controls, and a vibrant music community. Available on web, Windows, Mac, Android, and iOS.

The challenge

Music libraries, offline listening, playback quality, and community features are commonly split across products and platforms.

The approach

Utlwa explores one cross-platform music experience centered on lossless audio, personal libraries, smart playlists, and offline access.

01

How it works

01

Collect

Bring a personal music library into one place.

02

Organize

Create playlists and navigate the collection.

03

Sync

Keep listening state available across platforms.

04

Listen

Play high-quality audio online or offline.

02

Key decisions

01

Lead with listening quality

Lossless playback and a focused player experience define the product rather than acting as optional settings.

02

Design for offline ownership

The library and listening model account for unreliable connectivity and downloaded collections.

03

Treat platforms as one product

Web, desktop, Android, and iOS are considered parts of the same library and listening experience.

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